Here is a link to John Oppedahl's Sept. 2005 speech in Pittsburgh:

http://www.ncew.org/core/contentmanager/uploads/PDFs/2006_Pittsburgh/Oppedahl%20Presentation.pdf

Here is a link to the October 2006 Roth-Holwerk concept memo circulated to members in February 2007:

http://www.thinkfreedocs.com/docs/view.php?dsn=836395

Here is a link to the Fall 2007 Masthead, which features the package on the June 2007 Kettering Meeting (I am not sure why this is online, but it is):

http://www.ncew.org/core/contentmanager/uploads/The%20Masthead/WebMast_Autumn07.pdf

Here is a link to The Opinion Pool proposal circulated to the Reynolds Journalism Institute and members in summer 2007:

http://www.thinkfreedocs.com/docs/view.php?dsn=836396

While this doesn't relate specifically to The Opinion Pool, you may want to include a link to the NCEW innovation page although you may want to double check and see how many of the internal links are still live):

http://www.ncew.org/web/2005/10/innovations.aspx