I am not a Dallas Cowboys fan, a football fan, or really much of any kind of sports fan -- but one of the reasons I'll be in Dallas for the 2010 NCEW Convention is the tour of the Dallas Cowboys Stadium.

You don't need to be a sports fan to want to witness one of the most extravagant venues ever constructed.

The Texas-sized Cowboys Stadium is the largest domed stadium in the world, featuring the largest high-definition video screen in the world, a four-sided monstrosity hanging over the field and stretching from one 20-yard line to the other.

This is a $1.3 billion stadium. As Cowboys owner Jerry Jones told the Dallas Morning News, "This stadium is showy. It's flamboyant. It's ballsy ... Would you be wrong to say that the stadium is like me? No, you would not."

This is a stadium that will, by some accounts, use as much electricity as the entire city of Santa Monica, Calif., (pop. 80,000) in a year.

Philosophically, you could argue with devoting such massive resources -- both financial and economic -- to a facility for playing a game. And you can argue about whether the huge public investment (about $325 million) is worthwhile. But you can't argue that seeing this monster stadium won't make for a very interesting afternoon.

For a preview, click here.

Note: This is part of a series written by NCEW members from across the country about various parts of this year's convention in Dallas. 

Click here to see previous reasons why people will be at the convention in Dallas.

Dan Radmacher is the editorial page editor of the Roanoke Times in Roanoke, Va.

Cowboys quarterback Tony Romo appears on the gigantic video board as it appears from the top row in the preseason game of the Cowboys vs. the Tennessee Titans at the Cowboys Stadium in Arlington (Tom Fox/The Dallas Morning News 2009)